New personal trainers, or personal trainers looking to grow their existing business, establishing a strong online presence is a ”no brainer”. For years the industry has traditionally been very hands on when it comes to marketing and sales (i.e. posters, handouts, and advertised promotions), Today, leveraging the power of the Internet (and Google) is essential to making the most of the business.
The simple mindset is when it comes to a personal training business. These types of businesses are very “hands on” and require little to no technology when compared to other service-based businesses (i.e. restaurant, retail store, or doctor’s office). All a personal trainer needs to be successful is knowledge, experience, good communication skills, and gravity. Free weights, cardio equipment, and other fitness accessories aren’t necessary to challenge a client and produce measurable results, but they definitely add more to the services a personal trainer can offer.
The Internet has provided a awesome way for personal trainers to market and advertise themselves (and their business) 24/7/365. It’s a marketing company that doesn’t need to sleep, eat, or take bathroom breaks! Although the internet has been available to most of us since the 1980’s, Google, Yahoo and Bing have changed the way people around the world communicate with one another and how we stay connected.
The Internet is a powerful tool that can be harnessed to build your personal training business. Its here to stay is not going anywhere any time soon. People are becoming increasingly reliant on it for their everyday needs. Most businesses spend too much time making a website cool or beautiful and lnot much time on search engine optimization. Regardless of how beautiful a personal training website looks, it if doesn’t show up in the Google, Yahoo or Bing search results … it might as well not exist. To build your personal training business for the long term, contact us today!