To some business owners, SEO might seem like a marketing ploy used to separate business owners from their profits. The reality is that SEO is a necessity to do business today.
Using a strong SEO strategy will help to raise rankings and drive traffic to your website. SEO practices are constantly evolving, but several core elements of SEO are the same today as they were 15 years ago.
The good news is for business owners who don’t have the large budgets to hire an SEO specialist can still bolster their search engine rankings with relatively simple edits to their websites and directory marketing.
70 percent of consumers research companies online before giving them their business? Based on that research, simply having a functional website isn’t good enough anymore, especially not if you want to grow your business and find new customers.
Also potential customers won’t find your business if it’s buried deep in the search rankings. That is what SEO is for. It is a way of separating your website from others onine. With useful, relevant content, not only does SEO enhance the visibility of your business, but visitors are much more likely to become customers after researching properly optimized websites.
Smartphones, tablets, smartwatches and other mobile devices are tools people use to find restaurants, retailers and other businesses no matter where they are.
There are a 100 billion monthly searches on Google, an estimated 50% of those are from mobile devices. Also according to Google’s research, roughly 50% of consumers who conducted local searches on their smartphones visited stores they searched for within 24 hours of conducting that search, that’s a lot of business opportunity.
Business owners who optimize their SEO can instantly connect with shoppers in search of nearby goods and services.