What is Video SEO? Video SEO is the process of using different strategies to increase the relevance of a video to place it in a certain keyword or keywords search on the search engines, YouTube, and etc.
Everyday people watch hundreds of millions of hours of video. This factor alone can have a huge impact on your business brand if you get your piece of this huge amount of traffic. Even though video is very common today, there is very small percentage that is optimized.
Video SEO is the technical process of getting a video to show up in the organic search results of the major search engines or the built is such results of a video provider, such as YouTube. This process is used to direct traffic to a website, blog, etc. It is also known as VSEO.
The first step after you complete and upload your video is to select a relevant keyword that best describes your video. During the selection process chose a long-tailed key phrase that shows up in the auto complete section of Google. If you use this feature it will increase the amount of traffic your website receives. The auto complete searches are the most searched phrases on the search engines or built in data base search on the video provider. Make sure to include the selected long-tailed phrase in the title. Conduct some keyword research and decide if you want a broad key phrase or a focused key phrase. The broad key phrase will be harder to rank than a more focused key phrase due to competition and authority. The focused key phrase will rank faster but it will receive less overall traffic. Choose a key phrase that has an authority in the middle sector of ranking.
Once you have selected the title, the next step is the to write a thorough description of the video including the same long-tailed keyword several times if possible, in the description. Use the key phrase in a way that makes the user experience pleasant. Do not keyword stuff your description or tags. The longer your description the better. The search engines like content. The more the merrier. The more thorough your description the higher the search engines will rank your videos. Use title tags in your description to emphasize and direct the reader where you would like them to go.
Now that the title and description are complete. Make more videos that have a similar type of content and link the content together with hyperlinks. Most video post do not complete this part of the process. The more videos that are similar in content, the higher all the videos will rank. When the video SEO process is completed correctly, the search engines over time will brand the videos as a top-ranking brand in the wanted categories.
When it come to SEO, you must complete a focused analysis of website to make sure it meets the search engine requirements.
(This analysis is referred to as an SEO Audit. It is the process of researching why your website is not getting the desired amount of traffic and making the necessary changes to rectify this problem.)
Search and find out what which keywords your competition is using. (It is a good idea to collect data from different reputable sources to achieve a more successful result.)
Conduct research to acquire more information about what your customers want? (When possible use question and answer forms or blogs to find out more about what you customers are looking for.)
Use multiple related keywords in your title, title tags and descriptions. (Research and find out the best keywords that can be used to get the most traffic possible to your website or webpage.)
When conducting keyword research include the singular and plural forms of the keywords (Doctor and Doctors). Also, you should use several misspelled versions of the keyword (Tatto, Tatt). You may want to get a more focused search by using more than one word keywords (Best Eye Doctor).
Produce multiple SEO'd landing pages to bring in more traffic. (Don't put all your eggs in one basket. The more landing pages you have, the more possibilities you have of reaching the masses. You can never have too many).
Use a mobile friendly website for better SEO results. (Google now requires website and webpages to be mobile responsive, due to the increased use of cell phone, tablets, etc.)
Videos that rank in Google search get 2 to 5 times more traffic than videos that do not. You should also use keywords that already have videos listed in their search results.
Conduct research after you post each video and observe which of the videos, that are getting the most views, return viewers, likes and subscribers. Make a note of which thumbnails and trailers attract the most viewers. This process is referred to as market research. This will help you to understand what your audience wants to see and help you to decide what kind of videos to produce. Listen to your audience. Like all business, word of mouth helps you too grow.
Stay away from video spam. Video Spam is content that is repetitively used, off subject or unrelated to the keywords and description listed, excessively posted. These are some other spamming techniques that will get you penalized. Offering get rich quick schemes, redirects to sites that collect personal data, that are infected with viruses or malware and links that take viewers away to view unrelated sites or products.
It is frowned upon to use click bait. Click Bait is when the poster uses misleading thumbnails, descriptions, title tags, meta data or any other type of misleading techniques to get the user to believe the content posted is about something that it is not. YouTube also will penalize you for offering money, a gift, special offer or service, software, and etc., in return for positive comments, view or likes. This is referred to Incentivized Spam.
YouTube is the second largest search engine in the world and generates over 92 billion page-views a month. This large amount of traffic makes YouTube a very good source of traffic. YouTube account holders upload over 400 minutes of video every minute. Just like Google and other search engines, you have to have a brand or use SEO to get your share of the traffic.
YouTube a has its own algorithm known as view-time. This algorithm monitors the viewing of videos for how long they are watched. If a video is stopped after a few seconds by multiple viewers, it will be lowered in the rankings. This is a way guaranteeing that the users experience is a positive one. So, make sure your videos are related to the subject matter named in their title and shoot good quality videos. Also use an interesting thumbnail to peak the viewers interest.
Make your post user friendly and keep them at least 2000 words. Short post have been proven to be less effective when it come to search engine placement. Remember to always keep the user experience the number one priority when producing your content. The better the experience the more likely you are to achieve your traffic goals. After posting your video and content, share the video with related websites and social media. (This is one of the easiest ways to get your video and content recognized and linked back to).